Do you feel overwhelmed by all of the digital marketing videos, blogs, and articles telling you that your site won't be successful or be able to compete unless you do the latest and greatest thing? We can make sense of it all. Let us sort out how you should be engaging with digital marketing given your unique situation.
We can assist with your digital marketing activities, large or small. We're local to Oregon, Colorado, Texas, and Florida – servicing clients throughout the U.S.
Not interested in a site audit or a digital marketing plan, but your organization would still benefit from increased site traffic? Not a problem! At a minimum, you should consider a few essential digital marketing activities to keep things humming.
This checklist will catch problems before they become larger ones and limit your exposure to the negative internet vortex! Our Essentials Package includes all of the above, plus a monthly executive summary for $100/month.
Organic marketing refers to non-paid strategies to attract customers and promote your business. It generates traffic to your business over time.
The best place to start with organic marketing is to spend time on SEO (page titles, descriptions, keywords, page copy, etc.). SEO can significantly increase your site activity and it will help with your paid marketing efforts as well. For instance, did you know that you can re-target customers that found you organically? Multiple touches like this can be incredibly effective when trying to close an online sale.
Our site audit will assess your existing SEO efforts and identify areas that can be improved. Once basic SEO is dialed in and out of the way, you can begin experimenting with regular content generation.
Content generation is an organic strategy that involves producing new and original content, and then getting the word out across various channels and platforms. We recommend running these organic activities together because they complement one another and flow from content generation.
There are several tips and tricks to improve the performance of your content, such as A/B testing, keyword analysis, and device optimization. This is where working with an experienced digital marketer that understands web development can make your organic results stand out above the rest. Contact us today to learn more about how we can help spread the word!
Paid advertising isn't for every business, but if you have a working plan for your organic strategies and you're looking for ways to generate more traffic, then you may want to consider it.
It's exciting to see site traffic and sales that can be directly linked to your organic marketing efforts. It shows that your hard work is paying off! Managed properly, organic marketing can pay dividends for months, and even years.
Paid advertising could bring even stronger results. Consider that Google alone has over 8.5 billion searches per day and you can precisely target those user searches. You can see by the numbers that there's potential to significantly boost your site traffic when you venture into the paid advertising world.
Here are a few major marketing channels we'll explore. Keep in mind there are many, many more!
We can identify paid advertising strategies that work with your budget and we can be the resource you need to get the work done.
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Site Audit Requested: 09/01/22
Site Audit Delivered: 09/05/22
Good news! 7 key areas of your website are working correctly (see the items below). We also found 13 areas that would benefit from updates (see the and items).
50% of lower estimate is needed to start work. The remainder will be billed after final client approval.
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Last Updated July 1, 2022.