Digital
Marketing Plan

A 12-month digital marketing strategy, customized to your organization.

Unlike other companies, we won't try to sell you on a one-size-fits-all digital marketing package that promises to take your website to the moon. While there are certain marketing activities that should be undertaken on every website, in general, these types of packages aren't as effective as a plan that's tailored to your specific needs. We'll uncover the best strategies for your situation and help you to establish a realistic budget.

Sample Audience Segmentation
Sample Audience Segmentation
Age
31-39
Gender
All
Relationship
Married, engaged
Education
Some college
Location
Everyone recently in 80014, 80204, 80228
Income
Top 50%-75%
Politics
Likely to engage with political content
Other
New parents, recently moved, new job
Targeting will extend your budget and improve your ROI.
Sample Visitor Activity
Just Browsing
Cost to Acquire: $9.54
  • Google search for "financial planning"
  • Landed on page Financial Planning Tips for 2024
  • Subscribed to email newsletter
  • Exited site
  • Clicked link from email newsletter sent at 8:25 AM MST
  • Landed on page Prepare Now for 2025
  • Exited site
  • Return visit, directly accessed homepage
  • Viewed subscription service
  • Completed purchase for $95.00/month
Total Lifetime Revenue: $285.00
We can provide insights into your customer and their journey.

Our team can design and implement your custom digital marketing plan! We're local to Oregon, Colorado, Texas, and Florida – servicing clients throughout the U.S.

We have a plan for that!

Our digital marketing plans provide a roadmap for your marketing activities over a 12-month period, broken down into a quarterly schedule.

Here are a few examples of the areas we'll develop:

  • SMART Goals
  • Buyer Personas
  • Target Markets
  • Market Size Estimates
  • Competitor Review
  • Keyword Analysis
  • Social Media Marketing
  • Backlinks Sources
  • Tracking Worksheet
  • Marketing Campaigns
  • Competitor Analysis
  • Content Generation
  • Paid Marketing
  • Schedule & Budget

We'll work closely with you and your team to gain a more complete understanding of your organization's current marketing efforts and the business environment in which you operate. This allows us to create a plan that is tailored to your specific business.

Note that our digital marketing plans include a site audit, which ensures your website is on solid footing before we engage in digital marketing activities.

We can run it for you.

Many organizations go the route of hiring an in-house team to manage their digital marketing activities. This group can include various marketing specialists, designers, and copywriters. Alternatively, you can use BlueChannel to cost-effectively lead your efforts and carry out your plan. We'll establish processes, assist with content generation and dissemination, manage your paid campaigns, and provide tracking/reporting to assess the effectiveness of various marketing efforts.

How long does it take?

Digital marketing plans usually take 1 month to develop. This is a diving deeper activity that involves consulting, research, and analysis to arrive at recommendations.

Once you have a digital marketing plan, we'll make initial updates to your website and establish a quarterly marketing schedule. We'll start by planning your Month 1 activities and then we'll move to the fun part — plan execution!

Businesses often make the mistake of quitting early on their digital marketing efforts because they commit a bunch of marketing dollars expecting immediate results. Keep in mind that gaining traction and building momentum take time, regardless of your budget.

How much does it cost?

The cost of a digital marketing plan depends on your website and goals, but as a rough estimate you should plan to allocate 10%-25% of your annual marketing budget towards an initial digital marketing plan. Reach out to us and we will provide a quote!